Verdant Plant Studio
A friendly online shop for an urban plant nursery, from logo to checkout.
The challenge
Verdant's customers loved visiting the nursery but found the online shop confusing. Care information was missing, so people worried about buying the wrong plant.
The approach
- Introduced simple care badges (light, water, pet-safe) on every product card.
- Refreshed the logo and colour palette so the shop felt as calm as the nursery itself.
- Designed a guided 'find your plant' quiz that recommends three plants based on room and routine.
The results
+52%online revenue year on year
−30%returns and care-related complaints
18kquiz completions in six months
"Our website finally sounds like us."