Tide Audio
Launch website and product storytelling for a pair of travel headphones.
The challenge
Tide had a well-made product in a crowded market. The launch page needed to explain three technical features in plain language and convince people to pre-order.
The approach
- Turned the spec sheet into three short stories: the commute, the long flight and the late-night edit.
- Art-directed flat-lay product photography and designed a scroll-driven launch page around it.
- Prepared a lightweight press kit and ad set so the launch looked consistent on every channel.
The results
4,200pre-orders in the first two weeks
3.8%launch page conversion rate
6channels running one visual system
"Clear, calm and very persuasive. Exactly what we needed for launch."