Ledger Money App
Redesigning the onboarding and dashboard of a budgeting app used by 120,000 people.
The challenge
Ledger's budgeting tools were powerful, but four in ten new users quit before connecting a bank account. Interviews showed the first five minutes felt like filling in a tax form rather than getting help with money.
The approach
- Interviewed 14 recent sign-ups and mapped every onboarding screen against where people dropped off.
- Cut onboarding from 11 steps to 5 and moved the bank connection after a quick, useful first insight.
- Redesigned the dashboard around one question: how much can I safely spend this week?
- Built a Figma component library with accessible colour tokens and documented patterns for engineering.
The results
+27%onboarding completion after launch
5steps instead of 11 to get started
4.7★average app-store rating, up from 4.1
"Maya made our most complicated flow feel obvious. Engineering loved the handover too."