About

Hi, I'm Maya.

I've spent the last ten years helping small teams look and work like the best version of themselves.

I started as a junior designer at a branding studio in Mumbai, moved into product design at a fintech start-up, and went independent in 2021. Today I work with a handful of clients at a time, so every project gets my full attention from the first call to the final file.

My favourite projects sit where brand and product meet: a café that needs a menu and an ordering page, or an app that needs to feel as friendly as the people who built it. I care about clear thinking, plain language and the small details that make people smile.

Portrait of Maya Fernandes with wavy brown hair, looking toward the camera

What I believe

Three things you can expect

Clarity over decoration

Good design makes the next step obvious. If something looks nice but confuses people, it goes.

No disappearing acts

You'll see progress every week and always know what's happening, what's next and what it costs.

Built to be handed over

Organised files, written guidelines and a recorded walkthrough, so your team can carry on without me.

Experience

Where I've worked

  1. 2021 – now

    Independent designer

    Brand, product and web projects for 40+ clients in 12 countries.

  2. 2018 – 2021

    Senior product designer, fintech start-up

    Led design for the mobile app as it grew from 10,000 to 400,000 users, and built its first design system.

  3. 2016 – 2018

    Designer, branding studio

    Identities and packaging for food, hospitality and retail brands.

Toolkit

Tools I use daily

  • Figma
  • FigJam
  • Adobe Illustrator
  • Photoshop
  • Webflow
  • HTML & CSS
  • Notion
  • Maze

Recognition

  • Speaker, regional UX design meetup, 2025
  • Featured in an annual Indian design showcase, 2024
  • Mentor for early-career designers since 2022
Tidy workspace with a monitor, keyboard and notebook

Have a project in mind?

Tell me what you are building. I will reply within one working day with honest next steps, even if I am not the right fit.

Start a conversation