Clarity over decoration
Good design makes the next step obvious. If something looks nice but confuses people, it goes.
About
I've spent the last ten years helping small teams look and work like the best version of themselves.
I started as a junior designer at a branding studio in Mumbai, moved into product design at a fintech start-up, and went independent in 2021. Today I work with a handful of clients at a time, so every project gets my full attention from the first call to the final file.
My favourite projects sit where brand and product meet: a café that needs a menu and an ordering page, or an app that needs to feel as friendly as the people who built it. I care about clear thinking, plain language and the small details that make people smile.

What I believe
Good design makes the next step obvious. If something looks nice but confuses people, it goes.
You'll see progress every week and always know what's happening, what's next and what it costs.
Organised files, written guidelines and a recorded walkthrough, so your team can carry on without me.
Experience
Brand, product and web projects for 40+ clients in 12 countries.
Led design for the mobile app as it grew from 10,000 to 400,000 users, and built its first design system.
Identities and packaging for food, hospitality and retail brands.
Toolkit

Tell me what you are building. I will reply within one working day with honest next steps, even if I am not the right fit.